Young Entrepreneur Set to Hit Streets with Sweet Treats Bike

A young Martensville entrepreneur is preparing to roll into the community with a sweet new business venture this spring.
Ten-year-old Gus is getting ready to launch Gus’ Sweet Treats, a mobile snack and ice cream bike inspired by the classic Dickie Dee experience. Beginning in early May, residents can expect to see Gus making stops around local parks, neighbourhoods, and gathering spots, offering a variety of treats along the way.
The idea first came about last October during a Warman Wolverines game, when Gus spotted an old Dickie Dee bike and asked what it was. After learning how they used to travel through neighbourhoods selling ice cream, he quickly asked if he could do the same.
“You bet you can,” his parent recalled telling him, and from there, the planning began.
Rather than purchasing a pre-made unit, the family decided to build their own to better suit Gus’ vision of offering more than just ice cream. With the help of Luke Beaulac of Corbeau Welding in Martensville, who donated steel and welding support, construction began on March 28th. The design evolved over time, eventually landing on a setup that includes a front-mounted freezer and an electric assist motor to help power the bike, which is expected to weigh close to 500 pounds when fully stocked.
Gus’ Sweet Treats will carry a range of prepackaged ice cream products, along with chips, sunflower seeds, candy such as Skittles and Sour Patch Kids, as well as drinks including pop, water, and Gatorade. Prices will range from approximately $1.50 to $7.00 per item.
During May and June, Gus will primarily be found near the Martensville Athletic Pavilion (MAP), skate park, and baseball fields, fitting outings in around school and extracurricular activities. By July and August, the plan is to expand into residential neighbourhoods and make stops at the spray park throughout the summer.
While there won’t be a fixed schedule, updates on Gus’ location will be shared regularly through the Gus’ Sweet Treats Facebook and Instagram pages so residents can track him down.
Despite his young age, Gus is fully prepared to operate the business, complete with a valid business licence and the ability to accept both cash and debit payments. The venture will also be available for bookings at local events, with inquiries accepted through social media or by email at gussweettreats@gmail.com.
“I think it is going to be fun,” said Gus. “Everyone deserves a treat once and a while.”
With warmer weather on the way, Gus’ Sweet Treats is expected to bring a fun and nostalgic experience to Martensville, all while giving residents a chance to support a young local entrepreneur.