As an online shop, Belong Lifestyle never planned to open a storefront, but the opportunity came up in Martensville with the help of surrounding businesses. They initially opened shop beside Dahlia Salon & Spa in June of 2020, then to a bigger area beside Lakeview Insurance in the fall of 2020.
Owners Abbie Ginther and Deena Simar strived for women to be comfortable in their own skin – because women possess unique styles and different body types; they wanted every woman to be able to feel comfortable, current, confident and creative. Their motto at Belong Lifestyle is; Be seen. Be heard. Be you!
They started out as a small online women’s clothing shop in January of 2019 and throughout that year, they grew their online community and new collection of clothing in sizes XS to 3XL.
“We provided free pick-up of apparel in Saskatoon, Prince Albert and Warman, our home communities. We discovered that many women appreciated tips and tricks on styling their current closets so we began to offer online videos and fun through Instagram and Facebook,” Ginther explained.
They felt there was a need for a great shop for women at any age and stage. Belong Lifestyle saw much success the past two years in Martensville, and since that time the community has grown exponentially.
“We opened a second location, ‘Belong Boutique,’ which is located at 134-1824 McOrmond Drive in University Heights in Saskatoon. Since Lakeview Insurance is expanding, it worked for both of us to let them have the space a little earlier than September. With our two storefronts so close geographically and with staffing challenges during Covid, we decided to consolidate to one location for now,” said Ginther.
Although it has closed its doors in Martensville on Saturday, May 7th, Belong Lifestyle will continue to offer online shopping with valley area pick up in Warman, doorstop delivery options in Martensville, Osler, Warman, and Hague.
“We want to say a huge thank you to Martensville and the surrounding area, as well as the businesses surrounding us that have been incredibly friendly, helpful, and supportive. From Soul Power letting us sublease their space to Dahlia offering us shelving and Lakeview and Sas Floral including us in their happenings, we loved being a part of the business community in the city of Martensville,” stated Simar.
They continue to grow their collection of inclusive style at their new location in Saskatoon and welcome everyone to come try new and innovative ways to shop including their latest venture, a clothing rental service called ‘Borrowed by Belong.’
“Thank you to Martensville and the surrounding area for all your support, encouragement, and for allowing us to learn and grow with you. We are proud to be a local women led company that now employs seven women, and we look forward to continuing to collaborate and highlight local women and their stories,” said Ginther.
You can follow along at @belonglifestyle on Facebook or Instagram.
