Second Chances Thrift Store Off to Strong Start in Martensville

Second Chances Thrift Store is settling into its first weeks of operation in Martensville, with strong community support helping the new business quickly establish itself as both a shopping destination and a space focused on creating opportunities for local youth.
The store, located at 301 Centennial Drive Unit #1A, opened on February 9th and is owned and operated by The Generation Love Project, a non-profit organization that provides supports, job training, and employment placement for youth facing barriers to employment, including youth with disabilities. The thrift store serves as an extension of the organization’s job training program, offering participants hands-on work experience in a retail environment while helping them develop workplace skills and confidence.
Since opening, community response has been positive, with shoppers welcoming the new business and expressing support for its long-term presence in Martensville. While operators hope to see continued growth in customer traffic; particularly during evening hours; the first week brought a strong turnout and an overwhelming response in the form of donations.
“I would like to see it a bit busier, but I think that is just a matter of the community knowing we are here and open,” Jessica Mills, owner and CEO of The Generation Love Project, stated. “Those who have come in have been excited for us to be there, welcomed us, and wished us luck hoping we will stay in the community long term and be able to expand.”
Second Chances Thrift Store focuses primarily on clothing, offering low everyday pricing alongside a small boutique section featuring new or brand-name pieces at affordable prices. A limited selection of household and miscellaneous items is also available, with the goal of creating a welcoming and enjoyable shopping experience while allowing customers to find quality items at accessible prices.
By providing affordable shopping while creating meaningful opportunities for youth, Second Chances Thrift Store fills a unique role in Martensville, serving residents from Martensville, Warman, and the surrounding area while working toward positive outcomes for both shoppers and young people preparing for future employment.
The store is currently seeking additional volunteers who are willing to take on more independent roles, including assisting with daily operations and helping support and supervise youth working in the store.
For more information, contact (306) 665-7453 or thegenerationloveproject@gmail.com. Residents can also follow Second Chances Thrift Store on social media for updates.